BeAlive. More than a motto, ‘BeAlive’ is a way of life. It’s a constant reminder to defy limitations, shatter expectations, and grow through all of life’s trials. We believe the reward is in the journey, not the destination. We renounce comfort and convenience to climb jagged peaks, ford raging rapids, and scale steep canyons. Imbued in everything we do, ‘BeAlive’ motivates us to squeeze the most life out of every moment of every day. Even as survivalists, it’s never about surviving; it’s about living.

We choose to push harder, climb higher, and be stronger. We choose to #GoBeAlive.